Current Issue

Retail 4.0: Technology enhancing Future Retail Business Practices in Global Digital Marketing Era
Mr. Darshan. B, Research Scholar, ABBS research Centre Karnataka, Bangalore University, Associate Professor, Acharya Bangalore B School, Bangalore, Karnataka, India.

Green Practices towards Environmental Protection and characteristics shaping college students’ Organisational Citizenship behaviour
Dr. K. Ramalakshmi, Assistant professor, Sri Parasakthi College for Women, Courtalam, Tamilnadu, India

Effectiveness of Employee Recognition Programs on Job Satisfaction in Automobile Industry
Mrs. C. Bakkia Lakshmi, Assistant Professor, Department of Master of Business Administration, Jeppiaar Institute of Technology, Chennai, Tamilnadu, India.
Mrs. D. Nandini, Assistant Professor, Department of Master of Business Administration, Jeppiaar Institute of Technology, Chennai, Tamilnadu, India.

A study on Financial Inclusion Scheme through Women Entrepreneur in Tamilnadu
Dr. M. Thirumalaikumar, Assistant professor and Head, Einstien College of Arts and Science, Tirunelveli, Tamilnadu, India
Dr. A. Murugesan, Professor and Head, Department of management Studies, Einstien College of Arts and Science, Tirunelveli, Tamilnadu, India

A study on Work Life Balance: Transitioning from Remote to Onsite
Mr. S. Chockalingam, Manager HR., Jobride techno Solutions Private Limited, Chennai, Tamilnadu, India

The impact of Searcher’s Intent and Level of Involvement on on Perceived Usefulness in Electronic Word of Mouth: A Comprehensive Review
Dr. Ponnila Harshavardhini, Assistant Professor, Vivekananda Institute of Management Studies, Coimbatore, India
Mr. R.Tamilselvan, Assistant Professor, Vivekananda Institute of Management Studies, Coimbatore, India