Past Issue II
| Volume: 1 | March 2014 | Number: 2 |
| Business Research | A Study on Influence of Advertisement on Sales Promotion Strategies in Chennai. Prof. Wilson Paul, Assistant Professor, Department of Corporate Secretaryship, K.C.S. Kasi Nadar College of Arts & Science, Chennai. Prof. J. Johnson Pandian,Assistant Professor, Department of Commerce, K.C.S. Kasi Nadar College of Arts & Science, Chennai. |
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| Business Research | A Study on Customer Attitude towards the Operational Strategies of Housing Finance Companies in Coimbatore District C. Vinotha, Assistant Professor, Guruvayurappan Institute of Management, Coimbatore |
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| Business Research | Role of Organizational Citizenship Behaviour in Archetyping the Organizational Climate K.A.Guhaselvi, Assistant Professor, G R Damodaran Academy of Management, Coimbatore |
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| Contemporary Management Thoughts & Concepts | Wealth Management in India: Challenges and Strategies Mr.Sakthivel Shanmugam,Sales Head -Dubai, Sharjah & Northern Emirates, National Bank of Abudhabi Mrs. S. Umamaheswari,Associate Professor, Vivekananda Institute of Management Studies, Coimbatore. |
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| Case Studies | Applicability of Hoshin Planning in Higher Education Institutions Dr. Hema Bhalakrishnan, Associate Professor, Vivekananda Institute of Management Studies, Coimbatore |
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| Book Reviews | “Rediscovering the Ancient Wisdom”. Book Review – ‘Corporate Chanakya’ Dr. Sangeetha Natarajan, Associate Professor, Vivekananda Institute of Management Studies, Coimbatore |
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| Management Practices | A Right Blend of Business and Corporate Social Responsibility. Profile of P.N. Lashmanan Interviewed by N.Bhuvaneshwari, Assistant Professor, Vivekananda Institute of Management Studies, Coimbatore. |
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| Revisiting Native Wisdom | The Philosophy of Enlightened Business Management Mr. M. Settu, CEO, Syndicate Exports Pvt. Ltd., Coimbatore |
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