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Past Issue II

Volume: 1 March 2014 Number: 2
Business Research A Study on Influence of Advertisement on Sales Promotion Strategies in Chennai.
Prof. Wilson Paul, Assistant Professor, Department of Corporate Secretaryship, K.C.S. Kasi Nadar College of Arts & Science, Chennai.
Prof. J. Johnson Pandian,Assistant Professor, Department of Commerce, K.C.S. Kasi Nadar College of Arts & Science, Chennai.
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Business Research A Study on Customer Attitude towards the Operational Strategies of Housing Finance Companies in Coimbatore District
C. Vinotha, Assistant Professor, Guruvayurappan Institute of Management, Coimbatore
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Business Research Role of Organizational Citizenship Behaviour in Archetyping the Organizational Climate
K.A.Guhaselvi, Assistant Professor, G R Damodaran Academy of Management, Coimbatore
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Contemporary Management Thoughts & Concepts Wealth Management in India: Challenges and Strategies
Mr.Sakthivel Shanmugam,Sales Head -Dubai, Sharjah & Northern Emirates, National Bank of Abudhabi
Mrs. S. Umamaheswari,Associate Professor, Vivekananda Institute of Management Studies, Coimbatore.
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Case Studies Applicability of Hoshin Planning in Higher Education Institutions
Dr. Hema Bhalakrishnan, Associate Professor, Vivekananda Institute of Management Studies, Coimbatore
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Book Reviews “Rediscovering the Ancient Wisdom”. Book Review – ‘Corporate Chanakya’
Dr. Sangeetha Natarajan, Associate Professor, Vivekananda Institute of Management Studies, Coimbatore
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Management Practices A Right Blend of Business and Corporate Social Responsibility. Profile of P.N. Lashmanan
Interviewed by N.Bhuvaneshwari, Assistant Professor, Vivekananda Institute of Management Studies, Coimbatore.
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Revisiting Native Wisdom The Philosophy of Enlightened Business Management
Mr. M. Settu, CEO, Syndicate Exports Pvt. Ltd., Coimbatore
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